Coca-Cola Santa Tin

In the 1920s, The Coca-Aola Company began to adopt Santa Claus as a salesman for the idea that "thirst knows no season" and thus, that wintertime is as good a time as summer for drinking "Coca-Cola." Several artists tried their hand at illustrating Santa, but none quite captured his spirit until 1931 when American illustrator Haddon Sundblom put his brush to canvas and painted a new rendition. The "jolly old elf" muist have liked what he saw because he came back year after year. Worldwide, the public embraced what they saw, and Haddon Sundblom's vision became everybody's vision. What started as an advertising campaign soon became a tradition.

This limited edition collection features Sundblom's Santa images in a unique metal card format. The text on the back of each card provides the historical significance of the image shown on the card front.